Climate change communications - dipping a toe into public motivation

In February 2005 Campaign Strategy Ltd1 and Cultural Dynamics2 (CDSM
Cultural Dynamics Strategy and Marketing) commissioned a nationally
representative telephone survey of over 1000 adults, who were asked a number
of questions about climate change. Some of those results3 are reported here.
The same sample was asked a large number of other questions about
environmental issues, and their political identity. They were also asked ten
questions about their lives which enable Cultural Dynamics to place them into 12
‘Value Modes’ groups, within three broad psychological Motivational Groups. This
audience segmentation model has been widely used by political parties, by
NGOs and by multinational organizations.

Available online

Call Number: [EL]

Physical Description: 20 p.