Advancing sustainable development and protected area management with social media-based tourism data
Stanford University
Sustainable tourism involves increasingly attracting visitors while preserving the natural
capital of a destination for future generations. To foster tourism while protecting sensitive environments,
coastal managers, tourism operators, and other decisionāmakers benefit from information
about where tourists go and which aspects of the natural and built environment draw them to particular
locations. Yet this information is often lacking at managementārelevant scales and in remote
places. We tested and applied methods using social media as data on tourism in