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 Stanford University

Sustainable tourism involves increasingly attracting visitors while preserving the natural
capital of a destination for future generations. To foster tourism while protecting sensitive environments,
coastal managers, tourism operators, and other decisionā€makers benefit from information
about where tourists go and which aspects of the natural and built environment draw them to particular
locations. Yet this information is often lacking at managementā€relevant scales and in remote
places. We tested and applied methods using social media as data on tourism in